Meet the Team

Hollis is run by two sisters, Holly McKissick Byars and Caroline McKissick. Blending backgrounds in media, politics, entertainment, and journalism, the duo delivers a variety of creative services and solutions to their clients.


  • Founder

    Holly founded HOLLIS Strategic Communications to elevate organizations that are making a difference for their customers and communities. A writer by nature, Holly believes there is no shortage of stories to be uncovered and celebrated within great companies. The Greenville, South Carolina native got her start in the communications shop of a political fundraising organization in Washington, DC. She earned her MBA from Clemson University and a master’s in international business from the IÉSEG School of Management before working for a global consumer products company in Paris, France. With both in-house and agency experience, Holly pairs a well-rounded and global perspective with bespoke solutions for clients in a wide range of industries.


  • Account Executive

    Responsible for strategizing and executing multi-channel communications plans for clients, Caroline brings years of valuable experience from working in journalism, entertainment, and government. Most recently, she served for three years in the South Carolina Governor's Office, where she honed her skills in strategic communication, event management, and constituent services. She joined Hollis Strategic Communications in January 2025. A cum laude graduate of New York University, Caroline earned her B.S. in Media, Culture, and Communications. During her time at NYU, she was recognized as a University Honors Scholar and received the prestigious NYU Founders' Day Award in 2019.